I started my career in finance and business development. In order to put faces to the figures in the business plans I wrote, I set about institutionalising user research as a core competence of Swisscom’s research and development department. I quickly co-created an observatory of the uses of private clients and then companies. The aim of both organisations was to understand the process of adoption and use of ICT (Information and Communication Technologies). It was then a question of anticipating new uses and services and their potential impact on the company.
Since then, I have founded two companies (Human-Centricity – Bauwens Coaching) and joined the Strategos team in 2014. I still dedicate myself to the theme of ethnographic observation of work practices, communication and innovation centred on the human being. To ensure even greater impact, I have added personal development, change management and the evolution of corporate cultures as a string to my bow.