You are a liberal professional or manage an institution. You are a doctor, veterinarian, dentist, lawyer, notary, architect, engineer, scientific expert or an academic referent in your field.
Your organization has real development potential and you want to achieve it.
You need to make your services known and stand out from the crowd
by defining and implementing an institutional communication strategy .
Your team is organized as a firm, study, workshop, company or institution.
We help you enhance your profile to fully meet your customers' expectations.
We support you in communicating your specific value proposition by creating a clear link between the skills of your teams and the needs of your customers.
Based on your successes, we will develop together your communication strategy. We will build on your global strategy, your internal skills and your resources to increase the impact of your organization.
The well-proven formula of our personalized approach
A semi-structured interview conducted one week before the workshop to understand your way of doing business, your services and your customers or patients.
A stimulatingandinteractive workshop with your team, or a second interview, to refine the various elements of the communication strategy.
A communication strategy with an action plan, with an optional support in the implementation with internal or external resources.
Develop your organization to its full potential with tailor-made and effective communication
How we can help you
We support you throughout the process, from defining your needs to implementing your communication strategy.
Understanding your specificities
Preparing your communication strategy together
Drafting the communication strategy and action plan
Implementing the communication strategy
Bringing engagement and impact
This offer is a Strategos initiative
Strategos SA is a consultancy specializing in strategy, management and organizational development. We enable institutions and companies to develop and innovate through pragmatic and bold approaches. We always act with respect for the people and needs of the organization.
“I find my motivation in aiming at fully understanding the needs of the stakeholders involved and in supporting my clients towards innovative solutions that make sense. I pay particular attention to authentic, clear and engaging communication rooted in a common understanding of issues and objectives to be tackled. Further, sustainable development is a strong motivator in all I undertake.”
Expert in strategy and institutional communication
Sandra Wirth held management and communication positions in companies (Nespresso, Nielsen, family SMEs), at the International Committee of the Red Cross ICRC (Indian Kashmir, Burundi, Indonesia, headquarters) and the Terre des hommes Foundation. A partner at Strategos since 2015, she carries out individual or team mandates in the following fields: strategy, communication, evaluation, organizational development, fundraising, etc. To meet specific client needs she can draw on the large range of expertise of her Strategos colleagues. Sandra is also a lecturer in HES and advises students on their Bachelor’s work. She is vice-president of the ICRC alumni association.
Sandra holds a Master’s degree in Economics from the University of St. Gallen and a Master of Public Administration from Harvard. Trilingual (French, English, German/Swiss-German), she evolves with ease and passion in a wide variety of cultural and professional environments.
New identity and communication and fundraising strategy
Between late 2010 and early 2012, the communication and fundraising strategy of the Terre des hommes Foundation was completely overhauled. This transformation included a new identity and editorial line as well as the implementation of a new internal organization and a departmental balanced scorecard.
Developed together with the Zurich agency Spinas Civil Voices, the new graphic charter was deployed in the field within only a couple of weeks. Further, the door drop campaign was one of the most successful ones in Switzerland of all time. The sponsorship program was reviewed as well creating a new donor experience and underpinned with a new CRM. As a result, the department’s net income increased by 20% over 2 years.
Sandra Wirth was Director of Communication and Fundraising from 2010 to 2015. She was in charge of 30 staff and an income budget of CHF 28 million and member of the senior management team.
Communication and fundraising materials, before and after the change
Launch and moderation of the Facebook group ICRC alumni network
Launched in 2017, this Facebook group has brought former ICRC staff closer to the ICRC. The group is most inclusive and includes a variety of professional profiles (directors, delegates, engineers, HR experts, accountants, drivers, guards) residing in more than 100 countries. 85% of its members are active every week.
In terms of procedures, applications requests are checked one by one based on a tailor-made questionnaire; publications are monitored on a daily basis. Still, any content of a private Facebook group always remains public and moderators need to facilitate accordingly.
Development of digital platforms
Involved in website development since 2000*, Sandra Wirth has recently developed and animated a range of digital platforms. Among the tools she uses are: WordPress, Elementor, CSS, FTP interface, Adobe Illustrator and Photoshop. Of course, she has also designed this present webpage.
360impact.ch (2018) is a bilingual website presenting our services in the field of sustainable development.
- Site development and logo
- Own illustrations and photos
- Content writing with Véronique Veyrassat
- Social media: Twitter, LinkedIn et Facebook
CorinneColombo.com (2018) is a bilingual site presenting works and courses by visual artist Corinne Colombo.
- Site development and logo
- Photos of the artist
- French texts by Marie Mattyer, English version by Sandra Wirth
- Social media: Facebook
VVDM.ch (2016) is a bilingual website presenting the workshop and achievements of Valérie Von der Mühll, EPFL architect.
- Site development
- Photos of the architect and personal
- Drafting of texts